Keeping in touch with customers via flat newsletters and traditional emails can become rather boring for both you and your audience. Consider the possibilities offered by video marketing! This article will help you out with a few basic tips and tricks to get you started. After that, it’s up to you to quickly adapt to this highly effective tool in advertising.
Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don’t have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.
If YouTube is where you place your videos, use their editing features. It is possible to add your own annotations. Perhaps you want to add some extra detail about the product, or you wish to promote it further with a special coupon code.
Use video marketing to allow your customers to get to know you. You could, for instance, record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.
Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.
While videos need to stand alone based on their content, they must still be promoted. After you upload your videos, try promoting them via social networks, newsletters, blogs, and the like. It takes time for videos to rank organically in search engines, so they need a push to let people know they exist.
Teams create amazing videos. Don’t overlook the skills of your friends and family in your search. Put their names in the credits at the end of the video.
If you’re selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers.
If your videos are about a product you sell, make sure to include a link in the video description. The link should be in the video player. That way, the link will stay with the video if the video gets shared or embedded elsewhere.
Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty inch plasma will not buy from you if they just see pixels.
Great audio and video equipment makes for a great video. If you use old crappy equipment, you’ll get an effect you might not expect. That doesn’t mean that effect isn’t what you want, so play with the equipment you use until you get the video which matches the tone you wish it to have.
Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time consuming to make them and put them up online. Therefore, while they are very valuable, you should engage in other tactics as well.
While being present on YouTube is necessary, think about looking farther than that. They, Vimeo and others do have advertising that might distract from and even compete with your videos. Online video platforms can be a good investment that gives you better branding choices and total creative control. Brightcove and Bisontherun are both possibilities.
Once you get a video or two up, start churning them out. Focus your efforts into a campaign, where each of your individual videos is a smaller part of a larger whole. Create a synergy around your total body of content. If you can get a new viewer with one video to look at more, your chances of a successful call to action rise.
Include an HTML link in the description of your video. When a video is posted to a site such as YouTube, there is an option to write a short description of the video. This is the perfect opportunity to drive traffic to your site, so take advantage of it. The link should be in a prominent place, before the actual video description.
A good video marketing tip is to be consistent with your videos. Your marketing abilities won’t improve if you’re only doing the odd video here and there. By consistently uploading solid videos, your customers will take you more seriously and your marketing skills will just keep getting better and better.
When you’re working on videos, you must be yourself as well as transparent. People want you to be personable and real. You will increase customer loyalty by becoming more than just a business. Your face will also become entwined with the product your customers purchase.
Make a video, not a commercial. Even if you are selling something, people don’t like watching commercials, either on television or online. Instead, make a video that is fun or informative, while still related to your product or service. People looking at videos are usually looking to be entertained, not pitched to.
A great way to create content for your video marketing is to publish some how-to videos. Teaching others how to do things within your industry will not only drive traffic to your website; it will establish you as an expert in your trade. These step-by-step and how-to videos are timeless and will keep visitors coming you your videos for years.
You’ve got to use what’s at your disposal in business, and having video marketing is certainly an advantage! Hopefully this article has given you a good introduction to this method of marketing and got you thinking. The next step is to step up to the mic and tell the world about your business!
